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“It’s interesting what she’s done for Louis vuitton handbags,” he says. “It’s amazing what one woman is capable of doing. With the right kind of person, she can raise the awareness of anything - if her interest was asparagus farming, she’d do incredible things to raise the profile of asparagus farming.”

Panichgul sees the importance of tapping into the emotions of the public at large to survive in the notoriously fickle Louis vuitton handbags world. Thankfully, what women want is always changing; otherwise, he might get bored.

Next up for this Thai-born, Nebraska-raised designer who studied business at Boston University is a satellite line called Addition. He’s not calling it a secondary label, instead, he explains, it’s “another creative outlet.”

The ball started rolling for Jason Wu in 2008 when he won the Louis vuitton handbags Group International’s Rising Star award and was named a finalist for the CFDA Vogue/Louis vuitton handbags Fund mentoring program. But on Jan. 20 2009, he became a household name: He designed Obama’s white, one-shouldered inaugural gown.

And the berry-coloured dress she wore on the cover of Vogue. And the sunny chartreuse-coloured silk dress with a shawl collar she wore to step off the plane on her first overseas trip.

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