Next, we created a branding strategy that would give the store a unique voice, garnering attention and setting it apart from its competitors. The voice came through in a literal manner with text as the focus of the brand rather than imagery. We used our most excellent copywriting skills to achieve the right tone; one with the edgy humor that New Yorkers welcome.

Any loyal Loehmann’s shopper knows that Loehmann’s is the IT store for designer fashion. For some it might be your shopping heritage, being shown the secrets of the back room and fabulous everyday savings during childhood shopping trips with mom. For others maybe the secret to saving was handed out by dear friends who intervened on your decadent shopping ways. But no matter how you got hooked on shopping at Loehmann’s, we know you love us and rely on Loehmann’s to be the place that has what you want at superior savings.

Of course, “it” is fab; the top name from fashion designers and exactly what you want..  Today’s current fashions ripped right from the pages of the upcoming fashion magazines. And there is a full selection of sizes to choose from so “it” fits perfectly. And you look like a million bucks. And so, you love “it”!

Slightly later than usual it seems, yet that only gives you more time to find the best father’s day gifts for all the special guys on your list. Luckily, you have Loehmann’s on your side so getting the most for your money is easy!

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