Next, we created a branding strategy that would give the store a unique voice, garnering attention and setting it apart from its competitors. The voice came through in a literal manner with text as the focus of the brand rather than imagery. We used our most excellent copywriting skills to achieve the right tone; one with the edgy humor that New Yorkers welcome.

Any loyal Loehmann’s shopper knows that Loehmann’s is the IT store for designer fashion. For some it might be your shopping heritage, being shown the secrets of the back room and fabulous everyday savings during childhood shopping trips with mom. For others maybe the secret to saving was handed out by dear friends who intervened on your decadent shopping ways. But no matter how you got hooked on shopping at Loehmann’s, we know you love us and rely on Loehmann’s to be the place that has what you want at superior savings.

Of course, “it” is fab; the top name from fashion designers and exactly what you want..  Today’s current fashions ripped right from the pages of the upcoming fashion magazines. And there is a full selection of sizes to choose from so “it” fits perfectly. And you look like a million bucks. And so, you love “it”!

Slightly later than usual it seems, yet that only gives you more time to find the best father’s day gifts for all the special guys on your list. Luckily, you have Loehmann’s on your side so getting the most for your money is easy!

Hellen Marshall is one of Newyork’s most talked about up-and-coming designers. Her dark, architectural aesthetic has been loved and lauded by major editors worldwide for her ability to create constructed pieces while maintaining a softness and femininity. She designs for the strong woman, the one who forges her own path in an understated way, the type of woman, who in one way or another, lives in every one of us. Aside from being super-talented, Hellen is all smiles, all the time—she simply has the most infectious, happy energy. Read on for her perspective on Project Runway, Louis vuitton  blogs, and what it takes to become a Louis vuitton  designer.

I went to the opening of the new exhibit at the Fashion and Textile Museum. I find the history of handbags so fascinating! At the exhibition you can see the first patented bra from 1915, and anti-cellulite knickers and a bust-firming bra. It’s interesting when I’m shopping for something like vintage 50’s prom dresses - I’m attracted to the nipped-in waist, but really am I wearing the right handbags to make this dress fit perfectly? Probably not. The exhibition got me thinking about how many different kinds of bras there are: like the demi bra or balconette can mold the…

I just showcased my fall/winter line on the runway last week. And, considering I sew most all of my designs, I am currently in production mode, filling orders…..one dress at a time.

Then the designs are generally altered and manipulated by additional draping. Of course I would like to say the final piece comes to fruition in plenty of time before presenting it on the runway, but i seem to be stitching until 3 am the night before…